Abracom elects new board of directors and confirms Daniel Bruin as President

The “Mercado Forte” slate was elected on August 25, 2020 to head the Brazilian Association of Communication Agencies – Abracom for the 2020-2022 biennium. The businessman Daniel Bruin, from the XCOM agency, will lead the group succeeding Ms. Claudia Rondon, from RPMA agency, who was at the head of the entity, representing the corporate communication market for the last 4 years. With a platform advocating strengthening the market, intensifying the institutional relationships, working for fairer and more transparent commercial relations, supporting on diversity and inclusion and increasing the provision of services to members, this new board will also have Zé Schiavoni, from Weber Shandwick as its vice president, Carina Almeida, from Textual, as general secretary, Renato Salles, from FSB, in the legal affairs department and Ana Julião, from Edelman, as its finance director. The statutory directors complete the fiscal councilors Vitor Fortes, from In Pacto, Beth Garcia, from Approach, Claudia Zanuso, from Duecom, and Gustavo Diamantino, from Press-à-Porter, as alternate.

During the last Abracom assembly the changes of its statute was approved, with a new address and highlighting its new management structure. Now, the statutory board consists of 5 positions on the management board and 4 positions for the fiscal board. The elected board starts to appoint thematic directors according to their work project traits. The management positions for the “Mercado Forte” slate are already defined. The area of ​​institutional relations with the private sector will be headed by Patrícia Ávila, from Jeffrey Group. In the public sector, Patrícia Marins, from the InPress Group, takes over. The international relations directorate will be headed by Pedro Cadina, from Via News agency. The thematic board of training and management will be exercised by Lúcia Faria, from LF Comunicação, who was in charge of this area in the previous management. The expansion and mobilization area, responsible for the relationship with associates and with the agency market, will be under the command of Madelon Piana, of Madelon Piana Consultoria, from Belo Horizonte. Marcio Cavalieri, from RPMA, will be director of data and market parameters and Gisele Lorenzetti, from LVBA, will continue to lead the Ethics Council.

Abracom’s current management will be concluded in 2022, when the organizations will celebrate its 20 years of foundation, representing a R$ 2.5 billion (about a half USD billion) a year, employing around 17 thousand professionals. The official welcome for the new directors board has taken place at the closing act of its last assembly. The state boards directors of Minas Gerais, Rio de Janeiro, Federal District, Pernambuco, Bahia, São Paulo and Rio Grande do Sul will be elected in the next two months, during the plenary sessions of its local associates.

About Daniel Bruin

Daniel Bruin is a journalist with over 20 years of experience. He has worked for national media outlets such as IstoÉ Magazine, Jovem Radio Pan, Guia Quatro Rodas Magazine and Gazeta Mercantil Newspaper and began his career in corporate communication in 2001. He has held communication leadership positions in companies like: Talent, Nestlé, Santander and Semp Toshiba. Bruin was a partner in the marketing consultancy SPGA (Sales, Periscinoto, Guerreiro e Associados) and since 2015 is a partner at XCOM. He has a post graduate degree in journalism from the Universidad de Navarra (Spain) and for over eleven years was a professor of journalism at Faculdade Cásper Líbero. In addition of being a member of the global board of PRWA (Public Relations World Alliance), he was on the management and training board of the Brazilian Association of Communication Agencies (Abracom) from 2016 to 2017 and on its finance board from 2018 to 2020.

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